Genius Email Deliverability

Genius is committed to ensuring the delivery of emails sent using its service and maintaining its excellent reputation among email security providers. In order to provide a high level of service, Genius has made significant investments in infrastructure, technology and partnerships that ensure its adherence with industry standards and best practices.

Monitoring and Optimization of Email Delivery

Genius employs a comprehensive approach to evaluate and improve email deliverability, including a dedicated deliverability, anti-abuse team and real-time monitoring and alerts.

Spam Assessment

Genius evaluates outbound email using an open source testing framework and works with the leading email security providers to understand and respond to evolving restrictions and requirements

Real-time Delivery Monitoring

Genius continuously and proactively monitors email delivery and investigates delivery failures to assess and resolve issues in a timely fashion.

Authentication / Accreditation / Reputation

Genius includes anti-abuse headers in all emails. Although not visible to end users, Genius includes headers that are an industry-accepted method of indicating valid emails and act as a 'watermark' to enhance Genius' reputation as a sender of valid, non-spam email. In short, the header notifies receiving mail servers "this message was sent using Genius mail services. Contact abuse@genius.com with any concerns." Genius publishes its Acceptable Use Policy (located at http://www.genius.com/us/about/legal.html). Reported abuses are investigated and acted upon immediately to ensure that Genius maintain an excellent reputation.

Domain Block Monitoring

Genius checks each of its outbound mail servers every minute against the top email block lists. If one of the Genius servers is found to be on a block list, the Genius deliverability team will investigate proactively and work with ISPs and email security providers to rapidly identify and address the cause.

Sender Verification

Genius publishes industry standard Sender Policy Framework (SPF) records that can be added to a customer's DNS server to validate that Genius.com has permission to send email on their behalf.

Private Domain Names

Genius.com customers can choose to send email through their own Microsoft® Outlook® mail servers using the Genius Plug-in for Outlook.

Legislative Compliance

Genius invest to maintain compliance with industry best practices and legislation, including enforcement of CAN SPAM requirements.