
Genius solutions are fully integrated with salesforce.com, so users can take advantage of Genius' unique email marketing and lead management capabilities right from within salesforce.com. Salesforce users can see Genius activity results right within each lead and contact record.
Depending on which Genius solution your company adopts, your salesforce users will be able to take advantage of integrated functionality from sending fully trackable individual emails and receiving instant alerts of email website visits to managing sophisticated email marketing campaigns. To learn more about which Genius solution will best meet the needs of your salesforce.com users, please contact a Genius account manager by calling 1-888-6-Genius (Option 1) or submitting this form.
Individual users can send fully trackable Genius emails directly from Salesforce lead or contact records.
Marketers can use Salesforce Campaigns to create the recipient list for a Genius email marketing campaign.
Marketers can add the members of a salesforce campaign to an existing Genius recipient list or create a dedicated list for a particular salesforce campaign.
Fully trackable Genius emails can be sent automatically in response to Salesforce web-to-lead form submission or any other salesforce workflow rule, enabling Marketers to automate lead follow-up. Options include instant Tracker notification to Sales when lead forms are submitted.
Easily access the Genius Tracker™ and detailed reports from within Salesforce (using Genius Tab)
All Genius activity, including emails sent, emails opened, and website pages visited is automatically updated to the appropriate Salesforce lead or contact record