ProductsMarketingGenius
Marketing Genius Email Results
Unique B2B Email Marketing with Website Tracking
MarketingGenius® transforms B2B email marketing into a powerful lead generation
and qualification system that both Marketing and Sales can use. MarketingGenius
adds unique website behavior tracking to email marketing, so marketers and sales
reps can see instantly which prospects have opened their emails and which have
visited the company web site. Full web site visit reporting, include number of
pages visited and visit duration, along with page-by-page instant replays of
each website visit, show which prospects are most interested and what they're
interested in, instantly.
MarketingGenius key capabilities include:
)
View Full Image
Email Marketing
Send and schedule email campaigns of any size and rely on Genius.com for the best in email deliverability. Review detailed campaign results that include web site visit results as well as email opens and clicks. Prioritize follow-up marketing and sales outreach, using web visit behavior to assess level of interest. Integration with salesforce.com enables easy list creation.
)
View Full Image
Personalized Email Campaigns
Send a single email campaign and MarketingGenius can personalize each email so that it is "sent by" by the Sales rep who owns that lead or contact. You can use mail merge to customize both recipient and sender fields, so emails sent on behalf of Sales Reps can include the appropriate Rep's signature and contact information.
Genius Tracker™
){kind=tracking}
Instant Alerts for Timely Follow-Up
Genius delivers email marketing for sales results. With MarketingGenius Marketing can create personalized email campaigns on behalf of the sales reps. Genius Tracker alerts will automatically be delivered to the designated sender or to anyone else on the team you choose, so he or she can see instantly which prospects are interested enough to open your emails and visit the company web site. For each email campaign, you can choose whether to alert the sales rep responsible for the account, a lead qualifying team, a product specialist, or anyone else in your organization assigned to follow-up with qualified leads.
)
View Full Image
Customized Website Experience
Instant Promos can be activated for any email sent with MarketingGenius. Promos are superimposed on any web site page, giving you the opportunity to greet visitors with special offers and other calls to action. Instant Promos can even be personalized using mail merge to include the visitor's and sender's name. Live chat option expands Instant Promo effectiveness.
)
View Full Image
Salesforce.com® Integration and Web-To-Lead Form Support
MarketingGenius is fully integrated with salesforce.com, so all Genius activity, including email opens and web site visit histories are automatically updated to the appropriate salesforce.com lead or contact record. You can also use MarketingGenius to automate and track auto-reply emails for salesforce.com web- to-lead forms or other salesforce workflow rules. Results are reflected instantly in the Genius Tracker.
return to top