BT Picks SalesGenius® On-Demand Service to Accelerate Sales

Telecom Giant Adopts SalesGenius To Realize Enterprise Sales Benefits

San Mateo, Calif., February 4, 2008 - Genius.com Incorporated®, the leading on demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals and creator of SalesGenius®, announced today that SalesGenius has been selected by BT Business, the business retail arm of BT, to afford priority servicing of its most profitable customers.

SalesGenius increases sales productivity by alerting sales reps whenever their customers or prospects open their e-mails and visit the company website, an immediate indicator of customer interest. BT Business uses SalesGenius to instantly understand customer interest and communicate with and better serve its existing customer base.

BT Business Account Managers have as many as 350 mid-market accounts each and are responsible for selling dozens and dozens of product offerings. SalesGenius alerts and instant replays help account managers see in real time which customers are interested in discussing specific product options, helping to improve customer service and make a sales cycle more efficient.

"SalesGenius assists our desk-based account team in their dedication to providing unprecedented and instantly responsive customer service," says Bill Murphy, Managing Director of BT Business. "With so many BT customers and products, SalesGenius aids in account prioritization, which has the potential to significantly enhance both sales and customer satisfaction."

Representing nearly a third of BT's international retail sales, BT Business has 45% of the DSL market and 40% of the voice market in the UK alone. "BT's adoption of SalesGenius underscores the powerful benefits that Genius provides large global sales forces," says David Thompson, Genius CEO and co-founder. "SalesGenius is now being used in over 400 companies, ranging in size from small and medium sized corporations, to giants like BT."

About Genius.com

Genius.com, creator of SalesGenius, is the leading on demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate Websites.

Genius® solutions give sales organizations unprecedented control over e-mail and website marketing, delivering real-time e-mail campaign reports to managers and instant e-mail response and website visit alerts to sales reps, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Genius.com Incorporated is a privately held company, funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Genius.com Incorporated visit www.genius.com or e-mail info@genius.com.

About BT

BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Our principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale. BT Business is a division of BT Retail. For more information, visit www.bt.com/aboutbt

Press Contacts

Parker H. Trewin

(650) 931.1375

Martha Feingold

Horn Group for Genius.com®

mfeingold@horngroup.com
(415) 905.4057

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