First Sales 2.0 Conference to Showcase Proven Practices for Applying Web 2.0 Technologies to Increase Sales

Geoffrey Moore, Michael Bosworth, Anthony Lye, Tien Tzuo, Joe Galvin, David Berman and other industry luminaries to headline at San Francisco event

San Mateo, Calif., July 12, 2007 - Genius.com Incorporated, in collaboration with Oracle (NASDAQ: ORCL), WebEx, InsideView, Landslide Technologies, and dozens of other industry leading companies, announced today the first annual Sales 2.0 conference, (www.sales20conf.com) to be held at the St. Regis Hotel in San Francisco October 29-30, 2007. "Sales 2.0" simply means integrating the power of Web 2.0 technologies with proven sales techniques to increase sales velocity and volume.

The Sales 2.0 conference will demonstrate how combining next-generation Web technologies such as web conferencing, social networking, prospect databases, and web site tracking services with innovative sales processes can dramatically accelerate the sales cycle. The founding partners of the Sales 2.0 Conference are shown below.

"Sales management today has a huge opportunity to leverage the Web-savvy skills of the 'MySpace generation' of sales professionals to use the Web to sell more efficiently and effectively," said David Thompson, CEO of Genius.com. "The Sales 2.0 conference provides an interactive forum for industry leaders and participants to share insights and best practices for exploiting the myriad Web technologies now available to accelerate revenue growth. We're delighted to be working with some of the most visionary companies in the industry to make the vision of the Sales 2.0 conference come to life."

The Sales 2.0 event will address industry trends and key topics such as: The "MySpace Generation" meets the Workplace, Volume Selling in an On-Demand World, Integrating On-line and Relationship Selling, and Making E-Mail Marketing Work for Your Sales Organization. The conference will feature thought leaders including Geoffrey Moore, best-selling author of "Crossing the Chasm"; Michael Bosworth, Founder of Solution Selling and author of "Customer Centric Selling"; Tien Tzuo, chief strategy officer, salesforce.com; Joe Galvin, vice president of Sirius Decisions; Anthony Lye, senior vice president, Oracle, CRM On demand; and David Berman, president of worldwide sales at WebEx, now a part of Cisco, who will discuss how he turned the WebEx sales force into an efficient online selling organization that has secured WebEx a spot on the prestigious Forbes 25 Fastest-Growing Technology Companies List five years in a row.

For a list of additional speakers, please see www.sales20conf.com/participants.html.

"Our success at WebEx is a direct result of our aggressive use of new technologies to understand our customers' needs and sell more efficiently," said David Berman, president of worldwide sales at WebEx. "We're excited to sponsor an event focused on sharing best practices for innovative selling."

  The Sales 2.0 conference will bring together thought leaders, innovators and sales professionals to discuss the technologies and methodologies that enable high volume selling. Founding sponsors include the following industry leaders:

• Oracle, the world's largest enterprise software company
• WebEx, the global leader in on-demand applications for collaborative business on the web
• Genius.com, the leading on-demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals
• InsideView, the pioneer of sales opportunity intelligence technology that identifies actionable sales opportunities to help sales teams save time, close more deals and make quota
• Landslide Technologies, a pioneer in Sales Workstyle Management

Additional founding sponsors of the Sales 2.0 Conference include Jigsaw, Brainshark Inc., Salespider.com, SAP, SugarCRM, Sales2.0, LucidEra, TeleSmart Communications Inc., and Phone Works.

Be a Part of the Sales 2.0 2007 Conference

To take advantage of early-bird registration rates and to find out more about the Sales 2.0 conference program, as well as sponsorship and speaking opportunities, please visit www.sales20conf.com.

About The Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The conference, at the St. Regis Hotel in San Francisco on October 29-30, 2007, combines powerful keynote speakers and panel discussions with technology demonstrations and valuable industry networking and collaboration. Event sponsors include leading sales technology innovators such as Oracle, WebEx, Genius.com, InsideView, and Landslide Technologies. For more information about The Sales 2.0 Conference program, registration and sponsorship/speaking opportunities, visit www.sales20conf.com.