It's No Time to Forget About Innovation

By Janet Rae-Dupree, New York Times

New York Times interviews Genius CEO on the opportunities for innovation in a slower economy.
Read the article »

InsideCRM interviews Genius CEO

InsideCRM

The CEO and co-founder talks about marketing automation and its value during a recession.
Read the article »

Genius.com B-to-B marketing solutions signs with big U.K. reseller

By Christopher Hosford, BtoB

SalesGenius and MarketingGenius will both be resold in the U.K. under the name BT Smart Marketing. BT said it has more than 1 million customers that will be able to avail themselves of the rebranded products.
Read the article »

BT bundles up SaaS for SMBs

By Phil Wainewright, ZDNet.com

Last week, BT announced the fruits of a partnership with San Mateo-based Genius.com, whose email marketing solution lets sales agents track a customer in real-time as they browse a company's website in response to a marketing email.
Read the article »

What Does Sales 2.0 Actually Mean?

By Pam Baker, Inside CRM

"We have a fanatical devotion to sales reps and we have designed our products to appeal to salespeople by actually helping them close the deal, as opposed to just reporting their movements to management," said Genius.com Inc. CEO and co-founder David Thompson.
Read the article »

BT Business brings Genius to email marketing

By Brian Tinham, Manufacturing Computer Solutions

BT Smart Marketing is the product of an alliance between BT Business and US company Genius.com, providing a web-based service that allows users to track responses to email marketing
Read the article »

Embracing the Future

By David Thompson, Sales & Marketing Management

Genius CEO outlines Sales 2.0 and the new technologies that are available to help sales and marketers better engage with their customers and prospects.
Read the article »

Sales and Marketing: One Big Happy Family?

By Jessica Tsai , destinationCRM

The release addresses the concept of enhancing the quality of leads -- by doing so, the sales team can be significantly more effective in converting those leads into customers, which after all, is the ultimate objective of any business.
Read the article »

Marketing Genius Closes the Sale

By Pam Baker, Inside CRM

Genius.com completes its one-two punch with its new Web-based marketing tool.
Read the article »

Genius.com Adds Instant E-Mail Marketing to the Mix

By Erika Morphy, CRM Buyer

"MarketingGenius brings together the sales and marketing departments... This product gives marketing the ability to send e-mails on behalf of anyone in the sales department."
Read the article »

Genius.com adds MarketingGenius

BtoB Magazine

Genius.com announced the rollout of MarketingGenius, an on-demand e-mail marketing service.
Read the article »

Stop Assuming Leads are Qualified: Know They Are

By Ardath Albee, Marketing Interactions

"...lead generation and qualification becomes even more challenging. Marketing Genius tackles this issue from a couple of great angles."
Read the article »

SalesGenius: E-Mail Marketing that Leverages Your Web Site

By Vangie Beal, Ecommerce Guide

Ecommerce Guide highlights value of Genius email marketing solutions saying, "... if you find the right type of (email) service, you will be able to collect and organize important customer data, and at the same time, ensure your e-mail marketing campaign is set to offer the maximum conversions. You should also be able to keep improving your conversion rate as you send out each new campaign. Here we highlight features of SalesGenius, an e-mail marketing service that can help you do just that."
Read the article

Facebook wants developers to build for boring but profitable enterprise market

By Nicholas Carlson, Valleywag.com

Genius CEO comments on whether the enterprise will embrace advertising supported apps.
Read the article

Facebook Eyes Enterprise Market

By David Needle, Internetnews.com

Genius CEO gives his take on ad-supported services for enterprise
Read the article

New Workforce, New Software

By Kym McNicholas, Forbes.com

Workers increase productivity applying Web 2.0 concepts at the office.
Watch the Video

Standing Ovation For Tech

By Kym McNicholas, Forbes.com

Genius CEO explains how producing a show translates into success on the corporate stage.
Watch the Video

CEO's Song Inspires

By Kim McNicholas, Forbes.com

From theater to software, Genius.com's chief puts on a good show.
Watch the Video

'Genius' Builds Customer Connections

By Shayla Durrett, San Mateo Daily Journal

"San Mateo-based Genius.com has found a way to bridge the gap between online businesses and their prospective customers."
Read the article

VC View: Tech Sold Directly to Workers

By Ben Worthen, Wall Street Journal

"Efrusy has invested in Genius.com, which lets salespeople know when their customers are visiting the company’s Web site. It’s a simple tool, but one whose chief beneficiary is the salesman himself."
Read the article

The Best Salespeson: Your Website

By Ramon Ray, Entrepreneur

"Giving your website a boost of intelligence and enabling your human sales reps to know when prospects are on your website and what web pages they've visited, can also provide insight. Genius.com offers these sales intelligence tools to add to your website."
Read the article

start up of the week: genius.com lands a blue chip account

By John Foley, Information Week

"Some apps get rolled out by IT departments; others are pulled in by employees. Genius.com's marketing application is an example of the latter. Used by salespeople for e-mail campaigns, SalesGenius signals when a message gets opened or a Web site visited. The company has just landed $19 million in funding and its biggest corporate account."
Read the article

Report: SaaS Benefits Reach Beyond ROI

By Erika Morphy, CRM Buyer

"Whether a company uses applications developed by third parties or builds applications in-house using on-demand tools, on-demand technologies lower the cost and risk profiles associated with these efforts and enable more people to take a chance and succeed at building something that is instrumental to their companies."
Read the article

2007: Making a Mark in Hot CRM Niches

By Erika Morphy, CRMBuyer

"...this latest generation focuses on making the salesperson more effective. Vendors in this space include Landslide and Genius.com."
Read the article

Sales 2.0: Taking sales to another level

By Christian Smagg, SaaStream.com

"...David Thompson, CEO of Genius.com, discusses the advantages of combining Web 2.0 technologies with new selling techniques."
Read the article

SalesGenius Helps You Track Your Emails

By Brandon Hull, salesteamtools.com

"Sales Team Tools SalesGenius Helps You Track Your Emails what you gain with SalesGenius, on the other hand, is powerful insight into your email recipients' real behaviors, as they react (or don't react) to your email messages."
Read the article

Sales 2.0 and Marketing Too

By Denis Pombriant, Ecommerce Times

"Sales 2.0 is a big deal both because it is causing us all to take a new look at selling -- along with all of the social networking ideas and technology that is changing our work habits -- as well as for what it says about marketing."
Read the article

Year-end Roundup

By Denis Pombriant, Ecommerce Times

"...all this [sales] effectiveness and networking would begin to coalesce into what we've been calling Sales 2.0 ever since David Thompson, CEO of Genius.com, and friends convened the first Sales 2.0 conference in San Francisco in September."
Read the article

Swirl for SalesGenius

The San Francisco Examiner

"SalesGenius is a wonderful and rare product that truly has a unique benefit for its customers, namely salespeople no longer have to make the dreaded cold call to prospective buyers."
Read the article

Looking Ahead

By Denis Pombriant, Ecommerce Times

"...is the driving force for a resurgence in marketing, which I believe is being manifest by the boom in Sales 2.0. As I have noted before, Sales 2.0 is really about taking a different tack with marketing, and consequently I am forecasting that marketing will grow in importance, even as Sales 2.0 continues to gain traction."
Read the article

Everything 2.0 Sales 2.0: 16 Useful Things to Organize & Enhance Your Sales

By Bob Stumpel, Everything 2.0

Read the article

Conference Connects Interests in Web Selling

Silicon Valley Business Journal

Read the article (pdf)

The New ABCs of Selling in a Web 2.0 World

By Larry Barrett, internetnews.com

"David Thompson, founder of the Sales 2.0 Conference and CEO of Genius.com, a developer of on-demand Web analytics software, said today's event was designed to give sales professionals some perspective on just how disruptive these new technologies have become and how sales professionals can incorporate them into their existing sales techniques. "
Read the article

Sales 2.0 Conference

By Lori Richardson, All Business

"...factors that can help organizations be nimble, work better with customers, and increase velocity of selling while also increasing customer satisfaction... "
Read the article

Technology's Sales Upside: The Death of the Cold Call

By David Thompson, CEO genius.com®

"Recently, however, Web 2.0 technologies have enabled ways to leverage e-mail and the Internet, to speed up sales cycles and better serve customers. Never before has there been so much prospect information so readily available to the frontline sales rep. It's changing the way they sell, and it's resulting in the death of the cold call." - David Thompson
Read the article

Sales 2.0: Friend or Foe to CRM?

By Erika Morphy, CRM Buyer

"Whether it is Web conferencing or using Genius to talk to people -- at bottom, it is all about better targeting and better serving your customer through the Web." - David Thompson, CEO genius.com
Read the article

Genius Beefs Up Its Sales Lead Automation Service and Announces Conference

By Tom Foremski, Silicon Valley Watcher

View the podcast

More Tools for the Salesguy

By Falguni Bhuta, Red Herring

There has been so much emphasis on sales lately that companies are coming together to host a conference called Sales 2.0 in San Francisco in October. One of the contenders launched a product Monday called Genius Team that will allow the manager of a sales team to launch and monitor email and website marketing programs.

Genius.com Releases Team Edition of Sales App

By Erika Morphy, CRM Buyer

"Genius Team allows a manager to launch e-mail and Web site marketing programs in real time and automatically distribute instant sales alerts to individual reps."
Read the article

Genius Team shines light on e-mail marketing performance

By China Martens, InfoWorld

"Startup Genius.com helps sales managers assess how effectively staff are using e-mail to target prospective customers."
Read the article

from a mouse click to a lead

By Rebecca Aronauer, Sales & Marketing Management

"For all the money companies invest in their Web sites, it's frustrating that figuring out how prospects use them is nearly impossible. SalesGenius, an e-mail marketing Web-monitoring service, takes the mystery out of what happens online by allowing sales reps to track prospects' activity on their site in real time."
Read the article

cisco's acquisition of webex will make it software 'seller'

By Donna Howell, Investors.com

"Privately held Genius.com, based in San Mateo, CA., is adapting its software for the WebEx marketplace."
Read the article

Selling software

By Jeanette Borzo, Wall Street Journal

"By using SalesGenius to track email marketing messages and Web-site activity, the 50-person firm closed 6,000 print orders in November -- rather than the usual 2,000 -- meaning more than $150,000 in new sales."
Read the article

on the web, more is more

By Eric A. Taub, New York Times

"'The big story is that the little guys want to be like Amazon,' said David Thompson. Using analytical tools that monitor traffic and help them learn more about their customers, small e-commerce sites can offer service equal to that of the biggest names in online shopping."
Read the article

petit peton finds e-mail to be a shoe-in

By Diana Dilworth, DM News

" On a recent mailing promoting new spring and summer shoes, and winter sales, the shoe store sent out 3000 e-mails. The Genius reporting feature found about 21 percent opened and 17 percent clicked through to the Web site."
Read the article

npr talk show features interview with genius CEO, David thompson

With Dr. Moira Gunn, TechNation

Dr. Gunn speaks with Genius CEO, David Thompson on NPR's TechNation. Thompson and Gunn talk about the power shifts going on today between customers, the front line sales people and the executives, all because of the World Wide Web.
Listen to the Interview

sarketing or males

By Jessica Sebor, Destination CRM

"Genius.com comes out with a program for SalesGenius that aims at meshing the departments of marketing and sales; analyst sees the value for companies with long sales cycles."
Read the article

Who are the Geniuses @ Genius.com and How They Got $10M Series B Funding

By Amit Chowdhry, Pulse 2.0

"Today it was announced that Genius.com raised $10million led by Mohr Davidow Ventures. Mohr Davidow Ventures has also previously invested in Shutterfly."
Read the article

Want to be a sales genius? Genius.com gets $10 million in VC funding

By Donna Bogatin, ZDNet

"Last November, Genius.com CEO David Thompson shared with me his excitement for the "on-demand, real-time, 1-to-1 marketing solutions for sales and marketing professionals" opportunity. Today, Thompson's excitement has been seconded by a $10 million Series B funding led by Menlo Park VC firm Mohr Davidow."
Read the article

Strokes for Genius. VCs back start-up with $10M second round.

By Sean Wolfe, Red Herring

"MDV partner Nancy Schoendorf, said she decided to invest because the company has accomplished two important milestones for any software development company, namely ease of use, combined with deep technology that would be difficult for a rival to brew up overnight."
Read the article

Genius.com raises $10 million

By Joanna Glasner, Private Equity Week

"It’s what I like to call ‘rational exuberance,’” says Genius co-founder and CEO David Thompson."
Read the article (registered site)

Want to be a sales genius?

Silicon Valley/San Jose Business Journal

"Genius.com is taking interactive sales to a higher level. Genius is finally giving sales reps a tool they've needed for a long time."
Read the article

Emerging tech award winners announced

Silicon Valley/San Jose Business Journal

"Genius.com is taking interactive sales to a higher level. Genius is finally giving sales reps a tool they've needed for a long time."
Read the article

Technology: analyze this

BusinessWeek Small Business

" Troy Klith, an owner of five-employee Urban Smalls, sends e-mails to 1,000 potential retail buyers of the $700,000 company's line of baby clothes. The company puts links to its site in those e-mails and uses SalesGenius to track when individual buyers click on the link. "
Read the article

Want to be a sales genius?

ZDNet

"Genius is calling out to sales people everywhere to 'Get smart about your customer®'... Close more deals by focusing on the hottest prospects first and tailoring your pitch to their interests."
Read the article

SalesGenius® Review

By Ben Z. Gottesman, PC Mag

"SalesGenius can be an invaluable tool for letting you know what customers and prospects are doing on your Web site. And because it requires no site modification, anyone can use this easy service without involving webmasters or IT departments."
Read the article

ThoughtLava Sales Team Gets Genius Customer Insight

By DMReview

"With SalesGenius, we are in control...We know when a prospect opens our email. We instantly know if and when they visit our Web site. We know what pages they visited and for how long. We know stuff that can make a reasonably intelligent person an excellent salesperson. "
Read the article

Genius Interactive provides on-demand e-commerce customer tracking

By Sandra Gittlen, Network World

"Genius Interactive is an AJAX-based, on-demand service that lets companies track how customers are using their site as well as personalize the experience and interact with them. "
Read the article

SalesGenius® — Qualify Sales Leads Instantly

By Ken Yarmosh, Technosight

"SalesGenius is a product of Genius.com Incorporated. It's an invaluable tool used to track e-mails, their open rates, and potential website visits from prospects and other sales leads. It can be used directly from Outlook via a plugin or simply from the web. I've often wondered why e-mail was not "smarter" - SalesGenius really is ingenious. "
Read the article

Genius' SalesGenius®, Tracking Customers Click by Click

By Lori MacVittie, Network Computing

"In SalesGenius 1.0, the vendor lays the foundation for interactive, personalized communication between customers and sales representatives over the Internet. SalesGenius offers not only campaign tracking but customer-behavior tracking, including the ability to replay entire Web sessions and real-time presence indicators. Other products accomplish this through the instrumentation of Web sites--which requires development time--or passively monitoring an aggregate network link--which requires setup and maintenance by IT

...SalesGenius is 'a sales organization's nirvana'. "
Read the article

Discover the Genius of Web Analytics

By Lauren Simonds, Small Business Computing

"Any businessperson can tell you that the better you know what your customers like, the easier it is to make a sale. But that's harder to do when you run a Web site. Web analytic software can help... But a brand new company - Genius.com Inc. - says that its inaugural product - SalesGenius - goes even further and lets you track individual visits on your site so that you can then offer customized service and sales pitches."
Read the article

Web Analysis with a HUGE PLUS. Look Over the Shoulder of Your Sales Prospects.

SmallBiztechnology.com

"With SalesGenius you can know who is at your web site and target them while they have HOT interest about your product. You first invite prospects to your web site with an email. This email has a custom tag on it so when your prospect visits your web site SalesGenius can identify them individually"
Read the article

Instant Web Analytics: Just Add Genius

By Marshall Lager, CRM Magazine

"Ament believes SalesGenius and tools like it will shake up e-business. 'This is a disruptive tool that will change the way sales and marketing work together, for better or worse,' she says. 'At the end of the day, it will be good for customers. They will get less spam, and have interactions that are more personal and relevant with vendors."
Read the article

Second Time Around

By Daniel McGinn, Newsweek

"Traditionally, making a career change required finding another job. But for the generation that counts iconic company founders like Bill Gates and Michael Dell among its members, there's often a smarter route: creating a job of your own by starting a new business. David Thompson got a taste of start-up life when he was chief marketing officer at WebEx, a hot Web-conferencing firm. In 2000, WebEx was slated to go public-potentially making Thompson and his colleagues rich-but as the tech market softened, the IPO was delayed. "I had this huge emotional reaction," says Thompson, now 44. Reappraising his lifestyle, he saw a guy who ate horribly, slept too little and rarely exercised. So he took a nine-month sabbatical, doing yoga and losing 40 pounds. Soon afterward he launched his own firm, Genius.com, Inc., which develops software to support salespeople. "
Read the article

Genius.com Inc.: Software firm's patience paid off with venture deal

By Adrienne Sanders, San Francisco Business Times

"David Thompson and Robert Seidl had a genius idea: Help a company track a user's visits to its web site so salespeople can see if the user is a good customer. Thompson identified the need for this type of tool during his 6 years as chief marketing officer at WebEx Communications, the Santa Clara web conferencing company. To develop the necessary software, Thompson and Seidl founded Genius.com Inc. ... "
Read the article

It Feels Like 1998 All Over Again

BusinessWeek

"Amid the resurgence, startups are again throwing attention-grabbing parties to rise above the din, albeit with moderation born of hindsight. 'I call it rational exuberance,' says David Thompson, CEO and co-founder of Genius.com Inc., a San Mateo (Calif.) Web analytics software startup... Conspicuously absent were such '90s touches as $10,000 ice sculptures. Instead, Thompson handed out acrylic award statuettes to favorite clients, subtly reminding guests that, unlike dot-coms of yesterday, the company's debut comes with a finished product and paying customers."
Read the article

Second Dot-Com Boom On Its Way?

Sue Kwon reporting, KPIX, San Francisco and KCAL9, Los Angeles

"Before, it's irrational exuberance. Now, it's rational exuberance because companies like Genius are focusing on the products, and those products sell themselves,' said Genius.com Inc. CEO David Thompson."
Read the article

Genius launches at SF MOMA - local TV crews look for mania

By Tom Foremski, Silicon Valley Watcher

"I popped into the Museum of Modern Art Wednesday evening for the launch party for Genius, a startup that is grabbing buzz by the armful."
Read the article

Genius.com® Incorporated Launches SalesGenius®

By Jim Berkowitz, CRMMastery

"I've had the opportunity to see a demo of this product and I was very impressed with its ease of use and its functionality. It's about time that someone began to bridge the gap between marketing, the company website and the sales process. I strongly urge you to take advantage of the company's free trial offer."
Read the article

SalesGenius Launches: Track Sales Leads

By Michael Arrington, TechCrunch

"...a lot of sales people read this site and I think this may be very relevant to them."
Read the article

Connecting to Prospects

By Demir Barlas, Line56

"The idea is to gather information on a prospect before initiating voice contact. That's a feature to which Chris Hardeman, National Sales Manager at WebEx Communications, ascribes $100,000 in new business in two months of use."
Read the article

Upstart Targets Salespeople

Red Herring

"The marketing automation space is the biggest segment that has not had an on-demand leader,' says Gordon Ritter of Emergence Capital."
Read the article

Red Herring Software Report

Red Herring

"Thanks to the Internet, salespeople are finding ways to warm up their cold calls. Launching May 1 from San Mateo, California-based startup Genius is software that helps businesses track activity of potential customers on their web sites."
Read the article

Irrational Exuberance

By Michael Arrington, TechCrunch

"Sue Kwon at CBS covered the Sales Genius launch party last night in San Francisco."
Read the article

Startup launches Web analytics for salespeople

By China Martens, InfoWorld

"Genius, with its first product, joins a crowded field of companies aiming to fill perceived gaps in current sales force automation (SFA) and customer relationship management (CRM) software."
Read the article

On-Demand Web Analytics For Small Biz Debuts

By Alice LaPlante, Small Business Pipeline

"SalesGenius lets sales reps tracking individual visits to corporate Web sites without needing help from IT or doing any programming."
Read the article

Genius? ... You be the judge

By Paul McNamara, Network World

"Name your startup Genius and you had better come across with the goods."
Read the article

Spyware, or just an attentive sales rep?

CNNMoney/Fortune

"Predictably, the software is being warmly welcomed by some in the sales community, even as it raises privacy concerns among others."
Read the article

New On-Demand App Meshes Analytics, Marketing, Sales

By Erika Morphy, CRM Buyer

"...Called SalesGenius, the software empowers users to capture and identify Web visitors most likely to buy a product, Yankee Group analyst Sheryl Kingstone told CRM Buyer. 'It is a new category that I call 'marketing and sales effectiveness.' It fills a very necessary need for qualifying prospects online,' she said."
Read the article

Fridays with Foremski - A weekly round-up of news and gossip from Silicon Valley Watcher

By Tom Foremski, SFGate.com

"...Wednesday evening at SF MOMA, Genius, a local startup launched its first product, SalesGenius a nifty web analytics technology. Hundreds of people enjoyed cocktails and toured the Calder exhibit."
Read the article

Genius.com Inc. Announces Recipient of the First Annual SalesGenius Hall of Fame Award

CRMToday.com

Read the article

CRM Marketplace News Update

CRM Mastery

Read the article

What Did You REALLY Think of my E-mail

By Marcus Grimm, Certain Intelligence

"...Lots of chatter this AM about SalesGenius, which tracks the links your contacts click so that you can see how they're navigating around your site when you send them emails with links."
Read the article

Sales Genius

CoolTools Blog

Read the article

Genius.com® Incorporated Launches SalesGenius®

Infolifestyles.com

"'SalesGenius has transformed our sales process-our cold calls are now Genius calls,' said Chris Hardeman, National Sales Manager at WebEx Communications... "
Read the article

SalesGenius

By Emily Chang, eHub

Read the article

SalesGenius Launches: Track Sales Leads

Technology News and Reviews Blog

"A lot of analytics packages already offer the ability to track user behaviors on websites. The difference with SalesGenius is that it requires absolutely no IT integration on the company side, and ties actions to specific leads."
Read the article

Sales Genius Helps You Track Customer Interactions with Your Website

by Peter Davidson, BeConnected

"Ever wish you could see if your prospects are visiting the web pages you are referring them to? Now you can with a new service that will track customer and prospect behavior based on the emails that you are sending."
Read the article

Behavioral Profiling & Targeting drives "Marketing and Sales Effectiveness"

SalesBlog

"...They monitor user's behavior through the web, just like the functionality that is available through LivePerson, WebEx and a number of other companies. The difference is that they aim it towards the sales team to target higher value prospects. "
Read the article

Genius is Out of the Bottle

By Tim Leberecht, iPlot Blog

"Genius is a new web analytics service that claims to tear down the walls between lead generation, the corporate web site, and sales. The Genius launch party last night at the San Francisco MOMA was remarkable in many ways..."
Read the article

Parker H. Trewin

Martha Feingold

Horn Group for Genius.com®