ProductsCustomer Case Studies
PrintRunner
Tripling their E-mail Marketing Success: PrintRunner
Located outside of Los Angeles, PrintRunner is a leading full-service printing company, providing a high-quality, full-color product at an affordable price. They offer a wide variety of printing capabilities from postcards, business cards and full-color brochures to custom binding.
"With SalesGenius, we've had so many orders that we actually shut down our e-mail marketing for a week."
- Dean Rabbani
VP Sales, PrintRunner
They have a diverse clientele that includes both mom-and-pop shops and Fortune 500 customers such as Disney, Verizon, Martha Stewart Living, Home Depot, and Sprint.
PrintRunner uses SalesGenius to send 17,000 prospects and customers semi-weekly e-mails that include special pricing and end-of-month promotions, as well as a link to the PrintRunner web site. SalesGenius delivers and tracks the e-mail and web site link. When their prospects open the e-mail and click through to the website, PrintRunner sales reps are instantly notified through an instant messenger-like client called the Genius Tracker™. The Genius Tracker shows at a glance which prospects have opened the e-mail and which have visited the web site.
SalesGenius Benefits
- Instantly identify prospect interest in new promotions
- Serve high-potential prospects more quickly
- Tailor follow-up calls to each prospect's interests
- Remarket to prospects interested in additional printing services
- Drive $140,000 in new business during one month
With the SalesGenius instant replay feature, reps can also see exactly which pages each prospect visited, a good indicator of the services the prospect is most interested in. Equipped with instant Genius insight, PrintRunner sales reps follow up with the prospects that are most interested and provide them with information tailored to their needs.
If the PrintRunner sales rep sees a lot of web site visit activity in the Genius Tracker but hasn't heard back directly from the prospect, he or she follows up by phone to offer more information.
Using SalesGenius in a recent business card promotion, PrintRunner tripled the number of print jobs, from 2,000 to 6,000, netting $140,000 in new business.
"Based on our success, we're expanding our capacity by adding a third shift to the press department and a second shift to our bindery department," said Dean Rabbani, VP Sales, PrintRunner.
They are also doubling their sales staff to handle the expected increase in business and looking to replicate their SalesGenius success with two new websites that provide additional PrintRunner services.